Thacker & Frank ADVERTISING - cranbury nj - 1995
Addition & Interior Renovation
This project called for a 5,000 square foot addition to a small advertising agency situated on a formally rural highway in central New Jersey. Due to recent development, the site, composed of cornfields and three small 1970’s residential structures, is now set among large warehousing and industrial buildings. The design program required the new structure to link two existing structures while forming the centerpiece of the new composition. Design objectives sought to help the agency become readily identifiable against its chaotic context.
The design strategy led to the creation of a somewhat unorthodox structure. The building forms were intended to be seen and experienced as a collision and compression of program elements. This allowed for the new structure with its “red cube” and cranked geometry to establish its independence from the flanking structures and heighten its presence on the highway.
